How is newsletter sponsorship revenue calculated?

Revenue is calculated as (subscribers / 1,000) × CPM × placement multiplier × sends per month. CPM varies by niche from $10 (lifestyle) to $75 (finance).

What is a good CPM for a newsletter?

Average CPM ranges from $5-15 for general lifestyle to $50-100 for finance newsletters. B2B SaaS typically commands $25-50 CPM.

TOOL

Newsletter Sponsorship Revenue Calculator

Estimate how much you can earn from newsletter sponsorships based on your audience, niche, and ad placement. All results update in real-time.

Subscribers 10,000

Open Rate

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Percentage of delivered emails opened. May be inflated 5-10% by Apple MPP.

35.0%

Click Rate 3.0%

Niche

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Higher-value niches (finance, SaaS) command 3-5× higher CPM than general lifestyle.

Ad Placement

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Primary = full CPM (100%). Secondary = half CPM (50%). Classified/banner = 30% CPM.

Sends per Month 4

Base CPM $25.00

Based on your niche

Revenue per Send $250.00

Monthly Revenue $1,000.00

Annual Revenue $12,000.00

Rates are estimates. Actual CPM varies by audience engagement and sponsor demand. Learn more in our full guide →

How Sponsorship Pricing Works

Newsletter sponsorships are typically priced on a CPM (cost per mille) basis — the cost per 1,000 subscribers. Your actual CPM depends on your niche, audience engagement, and ad placement:

Niche	Typical CPM Range
Finance / Investing	$50 - $100
B2B SaaS / Tech	$25 - $50
Marketing	$20 - $40
Health & Fitness	$15 - $30
General / Lifestyle	$5 - $15

Revenue is calculated as: (Subscribers / 1,000) × CPM × Placement Multiplier × Sends per Month. Primary in-feed placements command full CPM, while secondary and classified ads are discounted. Use the calculator above to estimate your earning potential. You can also try our email marketing ROI calculator to see how sponsorships compare to direct email revenue.

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