Email Marketing ROI & Savings Calculator
See exactly how much revenue your email campaigns generate, what they truly cost, and how much you could save by switching ESPs. Powered by industry benchmarks from Mailchimp, Campaign Monitor, and HubSpot.
Selecting an industry auto-fills benchmark rates (source).
Campaign Parameters
vs your current ESP
Cost & Labor
Potential additional monthly revenue if you improve deliverability by 5 percentage points (e.g., 93% → 98%).
| Metric | Current ESP | Alternative |
|---|---|---|
| Monthly Revenue | $0.00 | $0.00 |
| Total Monthly Cost | $0.00 | $0.00 |
| ROI | 0% | 0% |
| Monthly Savings | -- | $0.00 |
How the ROI Calculator Works
1. Set Your Parameters
Enter your email volume, engagement rates, and costs. Use our industry benchmarks or your own data.
2. See Instant Results
Watch your revenue, costs, and ROI update in real-time as you adjust any variable.
3. Compare & Save
Compare your current ESP against alternatives and see exactly how much you could save by switching.
Frequently Asked Questions About Email Marketing ROI
What is email marketing ROI?
Email marketing ROI (Return on Investment) measures the profit you generate from email campaigns relative to what you spend. The formula is: (Revenue - Total Cost) / Total Cost x 100. A positive ROI means your campaigns earn more than they cost to run. Our calculator above computes this automatically using your specific inputs.
What is a good ROI for email marketing?
The average email marketing ROI across all industries is 3,600%, meaning every $1 spent generates $36 in return. For most businesses, anything above 1,000% is considered strong. E-commerce and SaaS businesses typically see the highest returns due to direct attribution and higher order values. Use our calculator to see your specific projected ROI.
How much can I save by switching email service providers?
Savings vary significantly by provider and subscriber count. For a 50,000-subscriber list, switching from Mailchimp ($59/mo) to Brevo ($25/mo) saves over $400 per year. Switching from ActiveCampaign ($229/mo) to ConvertKit ($119/mo) at the same volume saves over $1,300 per year. Select your current and alternative ESPs in the calculator above to see your exact savings.
What costs should I include in email marketing calculations?
The true cost of email marketing includes more than just your ESP subscription. Labor hours for strategy, copywriting, and design are often the biggest hidden cost. You should also factor in design tools, email verification services, list cleaning, dedicated IP fees, and migration costs if switching providers. Our calculator captures all of these in the Cost & Labor and Advanced Mode sections.
How does deliverability affect email revenue?
Deliverability directly impacts your bottom line because emails that land in spam folders generate no opens, clicks, or sales. Improving deliverability from the industry average of 83% to a well-maintained 93% can increase your reachable audience significantly. This improvement compounds through the entire conversion funnel, meaning a small deliverability gain can lead to a large revenue increase. The calculator shows this as the Deliverability Uplift metric.
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</a> Resources to Improve Your Email ROI
Explore our guides and comparisons tailored to your industry.